Utilização de ferramentas de comunicação e produção de conteúdo para reforçar a conscientização e sensibilização do público, seguindo uma linha racional e pautada em dados e informações geradas pelo OBSERVATÓRIO. Também se aplicam ações dentro de Campanhas específicas e intervenções lúdicas e de impacto para abordar a segurança viária de maneira criativa e inovadora.
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